Communication is THE linchpin to solving every other business challenge. Think about it, what business challenge can be solved without clear, compelling communications? If you can’t express your idea, your brand, your vision on the back of an envelope you don’t understand it well enough. Whether its growth or strategy or anything in between, one […]
Rethinking Communications’ Role in Key Business Challenges Read More »
Every time we talk to someone we have an implicit or explicit expectation of action or outcome. Consider … You tell your team you appreciate their efforts. You are rewarding past behavior and building esprit de corp for future challenges. You ask a customer if they were aware of a pending event. You demonstrate expertise
Take an Triangular Approach to Message Prep Read More »
The adage “Perception is Reality” provides a critical cornerstone to communication success. Too often we rush to share our idea without pausing to consider the point of view of our audience. Here’s a real-life example. During the height of the 2008 financial crisis, I was dialed in to an all employee call. The CFO was
Communication Starts with EMPATHY! Read More »
